01 - Combine sugar, yeast, and warm water in a large bowl. Let sit for 5 minutes until the mixture becomes foamy and active.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy, rough dough forms.
03 - Turn dough onto a lightly floured surface and knead for 8–10 minutes until smooth, elastic, and springs back when pressed.
04 - Place dough in a lightly oiled bowl, cover with plastic wrap or a clean towel, and let rise in a warm draft-free spot for 1 hour or until doubled in size.
05 - While dough rises, mix softened butter, garlic, parsley, rosemary, chives, pepper, and salt in a small bowl until thoroughly combined.
06 - Punch down the risen dough and roll out into a rectangle approximately 9x13 inches.
07 - Spread the garlic and herb butter evenly over the entire surface of the rolled dough.
08 - Roll up the dough tightly from the short end and place, seam side down, in a greased 9x5 inch loaf pan.
09 - Cover the pan and let rise for 30 minutes until puffy. Meanwhile, preheat oven to 350°F.
10 - Bake for 30–35 minutes until deep golden brown and the loaf sounds hollow when tapped on the bottom.
11 - Let cool in the pan for 10 minutes, then transfer to a wire rack. Slice with a serrated knife and serve warm.